Welcome to our brand guide!
At our agency, we believe that strong branding is the foundation of any successful business. That's why we've put together this guide to help you understand the principles and practices that drive our approach to branding.
Brand Identity
"Identity is cause; brand is effect, and the strength of the former influences the strength of the latter"
Larry Ackerman
How did we come up with the name?
VirtualAd embodies the nature of our work; a virtual and collaborative organization that produces high performing ad campaigns. We operate in a virtual environment, which empowers us to act efficiently and effectively, enabling our growth teams to spend more time delivering results.
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Color palette
A properly defined palette can help to effectively use accents and convey the brand's desired feel. Our main colour is a faux Japanese-Indigo called Crecca. The mood of the palette is simplistic, modern, refined, and middle-ground.
Typography
Our brand typeface is Gilmer, a modern geometric sans-serif that conveys professionalism and clarity. Available in Light, Regular, Medium, Bold, and Heavy weights.
Brand Book
Need to use our assets?
Download our full brand book containing details on our brand story, brand elements including logo, colors, patterns, typography, and internal art direction including iconography, illustrations, and photography elements.
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