Data Loss Is Costing Brands Thousands Every Day
Data Loss Is Costing Brands Thousands Every Day
Data Loss Is Costing Brands Thousands Every Day
To succeed in today’s privacy centric era, brands must excel in 6 key areas:
Customer Acquisition
Customer Retention
Tracking & Measurement
Paid Media Strategy
Compelling Creative
Owned Channels
Businesses that have not mastered these 6 areas suffer from:
- Platform dependence
- Rising ad costs
- Shrinking margins
- Ad optimization issues
- Critical customer data loss
- Inability to scale campaigns
- Thousands of dollars lost in daily revenue
Chances are your business hit
a ceiling after the IOS-14 update.
Scaling a business online requires a team of dedicated experts to dial in the correct formula and accelerate your next phase of growth.
Brands we have helped grow
“
Highly knowledgeable, analytical, and comprised of experts that understand how to properly structure, set up, and deliver results-oriented digital campaigns. I have and will continue to recommend VirtualAd to every business I come across that is looking for a reliable company to partner with
Garret | Founder
“
VirtualAd is always a pleasure to work with and has invested time to understand our business. They bring forward new ideas and work hard to grow our business. They always deliver on time and help to keep us on task for the content we need to provide/approve. Always professional and straightforward. We are seeing great results from the investment.
Sandra | President
“
The team is knowledgeable and did an incredible job optimizing each campaign to deliver key results for our business. Their customer service is equally impressive, as we never wait for more than an hour or two to receive clear communication regarding any of our questions. I highly recommend them and will continue using VirtualAd for our digital marketing needs.
Jeff | Co-Founder
+$400K
Monthly Ad-Spend
$12M
in Revenue Driven
+1B
People Reached
Discover how your sales and clean marketing data can close the funding gap so you can scale your brand with us at DTC-X 2022
Get a glimpse into The Future of Adverting with Brenden, to see how to unlock growth with high-performing ads across multiple platforms.
Who we are partnered with:
Who We Work With
VirtualAd specializes in e-commerce and lead generation for high-ticket offers
What We Do
A Revenue Optimization Partner
We help our clients create and optimize the elements of their marketing that result in profitable growth. This includes:
CORVIN GIVENS
Account Strategist
Strategy
Our strategy team is client facing and works closely with you to better understand your long-term goals, the key metrics that drive your business, and the media strategy required to hit your targets.
Key areas of responsibility:
- Client meetings
- CAC, AOV, LTV analysis and growth
- Paid media strategy
- Measurement & reporting
SEBASTIAN NARVAERZ
Campaign Manager
Media Buying
Our media buyers are in the trenches daily, making tweaks to your campaigns making sure they are in line with your strategy.
Key areas of responsibility:
- Customer acquisition & retention
- Daily ad optimizations
- Conversion rate optimization
DANIELLE FOBERT
Lead Designer
Creative
The creative team translates the vision of our clients into impactful creative that drives results.
Key areas of responsibility:
- Ad design
- Marketing messaging
- Landing page design
BRENDAN MANLEY
Chief Executive Officer
MARTIN KOCANDRLE
Chief Operating Officer
MARTIN KOCANDRLE
Chief Operating Officer
Meet the Co-Founders
Martin and Brendan share a combined 20 years of experience in marketing and advertising. Their main priorities are ensuring customer satisfaction, strategy, and exceptional performance.
The VirtualAd Process
Conduct a free audit
We do a full marketing audit and evaluate your business using our proprietary grading tool
Identify business goals
We identify what you want to achieve in the next 12 months
Agree on 3 month testing period based on areas of priority identified in you account audit
- Measurement and tracking framework
- Establishing metrics and benchmarks
- Creative messaging
- Paid media strategy
- Customer acquisition and retention
Agreement for Long-term partnership
To successfully grow your business we need to align on a long-term vision and move in phases. We become deeply integrated into your operations and build out milestones to hit your targets consistently
Lay the structure
Before we start spending advertising dollars we build a strong foundation to increase marketing efficiency
- Run full-funnel conversion and tracking analysis
- Address gaps in the website or purchase process
- Adjust designs, and A/B test for optimum account setup
Maximize core acquisition channel
Rather than spread your marketing dollars thinly across too many channels we master your core acquisition channel to provide steady and predictable monthly revenue
Traffic value maximization
With increased traffic, we leverage owned channels such as email and SMS to increase average order value and drive customer LTV
Expand new channels
Once we have achieved stable and consistent revenue growth with paid media and owned traffic, it’s time to expand into new paid media channels to scale your company’s growth
Areas of Expertise
Break into this new platform and enjoy low CPCs and auction competition to maximize your margins
Our search experts help you own high intent audiences on this channel
A full-funnel product from Google that converts high intent audiences across all Google properties
Advertising’s best-kept secret, Youtube ads are a stable and scalable workhorse for most brands
Constantly changing we keep you current with the latest ad strategies and tactics on Meta platforms
A breakout channel with a highly engaged and high intent audience
The “art” of advertising we focus on creative that inspires and converts
Custom dashboards and alerts we make GA something you can use vs. a something to ignore
An essential tool in building out a coherent tracking and measurement plan
Are you a good fit?
You are a good fit to work with VirtualAd if:
- You have scaled your advertising past $10,000K monthly and require a team to take you to the next level
- You have reached peak workload internally and need a team of experts to expand your capacity
- You have a complex funnel monetization process and require crystal clear measurement to maximize marketing dollars
- You need a reliable tracking methodology to calculate your customer CAC, AOV, LTV
- You have a great product and brand reputation
- You do over $750,000 in revenue a year
- You are looking for a marketing partner that is invested in your growth over the long term
Who We Work With
We specialize in eCommerce and lead generation for high ticket offers
We provide the most value to companies that are spending at least $25,000 monthly on advertising and are looking to hire a revenue optimization partner to scale their digital marketing efforts
We operate in a pod structure. Each pod is led by a Lead Account Stategist that works with clients directly and is supported by a media-buying and creative team to execute on strategy.
Each pod only works with a maximum of 5 clients.
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Our clients do not just view us as their ad agency, they see us as their revenue optimization partner.
Our efforts are concentrated on areas that have an impact on revenue which can include: measurement & tracking, landing page optimization, messaging, paid ads, email, and sms.
In today’s evolving marketing landscape you need a deep bench of expertise in measurement, reporting, strategy, media buying, and creative to grow your brand.
Through our pod structure, VirtualAd ensures that all these resources are operating cohesively to achieve your business goals.
Results vary based on the growth stage of each business and the strategy of each company.
We aim for a minimum ROAS 2.0 and anywhere up to 8 based on the campaign and time of year.
Our fee structure is a combination of a base fee and performance.